The history of the P7 Group begins in May 1998, with the inauguration of Champion, a Peugeot brand dealer. In 2003, the group expanded its activities, with the opening of Olympique, the second Peugeot brand concession in the Federal District.
In 2009, the P7 Group acquired, in partnership with CHS Participações, the Subaru brand concessionaire. The expansion continues in 2013, with the acquisition of the Volvo brand dealership. Today, the group has exclusivity in the sale of vehicles of these two brands in the Federal District.
In 2015, yet another achievement of the P7 Group: the Ducati brand concession, with the opening of dealerships in Brasília-DF and the first dealership of the group in Goiânia-GO.
With the evolution in sales of new vehicles, the P7 Group is the largest Peugeot dealer group in Brazil, in terms of sales volume by commercial points. In addition, it is the largest buyer group of original brand parts in the country.
