Also known as the seventh art, it can be defined as the technique and art of fixing and reproducing images that evoke impression of movement. More specifically, it can be described as the set of principles, processes and techniques used to capture and project sequential static images (frames) on a screen obtained with a special camera, giving the impression that the viewer is in motion.
Film and television studios have made ultra-definition 4k the standard format for delivering content. And following technological advances and the market trend, Genesis invests in technology producing and finishing videos in ultra definition since 2015.
Genesis has the best and most modern, to transform every detail into art.
With the SONY PXW-FS7 camera that captures an incredible dynamic range, offering extremely sharp images in addition to accurately reproducing the true color of what the user sees. These features give Genesis experts complete flexibility for color correction during post-production.
Genesis also has Prime cinema lenses – Carl Zeiss CP.2 Super Speed T1.5 that brings the technology and quality of great cinematographic productions.
In addition to the motion, lighting and audio equipment that complete the structure of Genesis cinematography, all this so that your production is impeccable.
And this is how we turn images into incredible stories.